We guide our clients to identify an attractive Market and its future profit potential. The analysis include economic growth trends, consumer habits and needs,  infrastructure and technological situation. It should also note the potential political, legal, issues and risks, as well as the analysis of the competition

Working with professionals in the countries under consideration, we prepare a detailed and valuable comparison of each market. The result is a short list of priority countries that offer the best business opportunities, together with high-level goals for each one of them.

To articulate these objectives is an important element on the feasibility of the initial strategy and for choosing a market that potentially later be a trampoline for extending our clients activity to other countries.

Based on the selected target markets a comprehensive Business Plan is developed. Initial efforts cover market segment definition, product localization (responding  to unique local customer requirements), pricing and  local  brand presence strategy. All the above led to the creation of an unique selling proposition and a sales strategy.

A real Business Plan considerations could center on a variety of factors, advise on infrastructure sharing opportunities, ways to leverage skills and assets in nearby markets; language skills and cultural fit; exclusive relationships with local suppliers, partners or customers and the opportunity to gain critical skills or neutralize a competitive threat.

While Latin American governments in general have designed  policies and strategies to attract international investments, they have also created highly regulated jurisdictions.

Because the intensity of Government oversight and regulation varies from country to country, the possibility   of compliance violations is real and should be at the forefront of the companies when entering the Region.

In any stage of the plan or in response to specific inquiry we guide our clients with country specific legal advice from trade barriers, ethical framework and protection laws to the appropriate corporate structures and its tax implications.

Designing an scalable sales and channel roadmap, readiness sales programs, compelling promotional    plan and backstage operations to support channels operation

It also includes the continuous assessment:  Channel sales follow-up and business plan performance review – Industry/market business environment monitoring  – Tactical advising on required realignments

One of most important but frequently sub estimated area within the implementation of a successful Channel Partnership is the Onboard process.

Latin America Bridge provides a complete Onboard process, which not only covers sales training of the new channel but it will also provide the tools to enable our clients to capitalize on the partner’s current presence and local market knowledge and to aligned both companies sales methodologies, support organizations and decision making processes.  It will end with a detailed marketing plan and follow-up processes definition.

On behalf of our clients, Latin America Bridge provides client’s Partners and Channels with ongoing sales support, from tailored sales coaching, marketing material, sales presentations, business justifications and local customer visits.