About Us

Companies seeking to expand into the Latin America market for the first time are typically not prepared to deal with the substantial expense and complications involved in understanding and entering foreign markets that have different languages, laws, culture, and business practices. Here at LAB, our mission is to make the often grueling and complicated process more seamless and cost-effective for our partners.

LAB is a U.S. based company formed by a team of talented professionals with over 30 years of experience and market exposure within Latin America. We combine the capabilities, skills, and experience of our dedicated team with a country specific-collaborative network that adds local knowledge and business capabilities.

    PLAN

    Market Intelligence

    One of the issues potentially affecting market research in Latin America is the common view that the Region behaves as one country.

    But each country in Latin America is different, which is why companies need up-to-date and accurate information on each target country, showing the economic, political, legal, cultural, social and technological situation.

    We carefully provide information relevant to your needs. You receive specific market know-how and assessments instead of theoretical research.

    Quality information is the base that will lead you to analyze and select the market that offers the best opportunities, in the short and long term, reducing risks and boosting competitiveness.

    Feasibility Analysis

    We guide our clients to identify an attractive Market and its future profit potential. The analysis include economic growth trends, consumer habits and needs,  infrastructure and technological situation. It should also note the potential political, legal, issues and risks, as well as the analysis of the competition

    Working with professionals in the countries under consideration, we prepare a detailed and valuable comparison of each market. The result is a short list of priority countries that offer the best business opportunities, together with high-level goals for each one of them.

    To articulate these objectives is an important element on the feasibility of the initial strategy and for choosing a market that potentially later be a trampoline for extending our clients activity to other countries.

    Business Plan

    Based on the selected target markets a comprehensive Business Plan is developed. Initial efforts cover market segment definition, product localization (responding  to unique local customer requirements), pricing and  local  brand presence strategy. All the above led to the creation of an unique selling proposition and a sales strategy.

    A real Business Plan considerations could center on a variety of factors, advise on infrastructure sharing opportunities, ways to leverage skills and assets in nearby markets; language skills and cultural fit; exclusive relationships with local suppliers, partners or customers and the opportunity to gain critical skills or neutralize a competitive threat.

    Compliance Framework

    While Latin American governments in general have designed  policies and strategies to attract international investments, they have also created highly regulated jurisdictions.

    Because the intensity of Government oversight and regulation varies from country to country, the possibility   of compliance violations is real and should be at the forefront of the companies when entering the Region.

    In any stage of the plan or in response to specific inquiry we guide our clients with country specific legal advice from trade barriers, ethical framework and protection laws to the appropriate corporate structures and its tax implications.

    Sales and Channel Strategy

    Designing an scalable sales and channel roadmap, readiness sales programs, compelling promotional    plan and backstage operations to support channels operation

    It also includes the continuous assessment:  Channel sales follow-up and business plan performance review – Industry/market business environment monitoring  – Tactical advising on required realignments

    SUPPORT

    Focal Point of Contact

    Latin America Bridge serves as a liaison between our clients and their Partners, Customers, Suppliers and any other source in the Region. We are the first point of Contact primarily on all pre-agreed matters relating to your company, solution and even technical assistance. We ensure that a prompt and tailored response is provided that addresses the needs of the parties.

    RFI / RFP Management

    Where the RFI/RFP source is directly from the end user or through sales partners, Latin America Bridge works side by side with our clients in responding to these requests. With the understating of the market, we can discriminate genuine opportunities, execute a precise analysis and interpretation of requirements, transmit  accurate information to technical staff and coordinate or create clear and positive impression responses or winning proposals.

    Writing a winning proposal implies to capitalize on opportunities for creativity in responding, to develop a competitive pricing model based on local market intelligence, and ultimately highlight the strengths and overcome the weakness.

    Marketing Support

    Latin America Bridge can support your marketing needs, increasing the marketing efficiency of marketer. We assist with  marketing activities such as Conference, Webinar and Sales Roads Shows, Trade Show support and Promotion

    Technical Support Center

    Latin  America Bridge can assist with product support calls coming from  the Distribution channels or directly from the users

    We can offer a variety of support models up to managing a complete 8×365 support cycle in local language; from attending the call and analyzing the causes for the problem to providing the correction or workaround.

    We will also interface with your technical organization for problems solving requiring vendor involvement   

    BUILD

    Partner or Channel research and assessment

    Based on the particular Sales and Channel Strategy of our clients, and capitalizing on Latin America Bridge local network knowledge and experience, we execute a due diligence to identify and qualify potential local players with whom to create win-win partnerships, not only for sales but also for marketing and delivery.

    We can also negotiate the specific agreements with the chosen partners on behalf of our clients.

    Partner/Channel Enablement

    One of most important but frequently sub estimated area within the implementation of a successful Channel Partnership is the Onboard process.

    Latin America Bridge provides a complete Onboard process, which not only covers sales training of the new channel but it will also provide the tools to enable our clients to capitalize on the partner’s current presence and local market knowledge and to aligned both companies sales methodologies, support organizations and decision making processes.  It will end with a detailed marketing plan and follow-up processes definition.

    Channel support

    On behalf of our clients, Latin America Bridge provides client’s Partners and Channels with ongoing sales support, from tailored sales coaching, marketing material, sales presentations, business justifications and local customer visits.

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    ADDRESS

    63739 street lorem ipsum City, Country

    PHONE

    +12 (0) 345 678 9

    EMAIL

    [email protected]

    PURCHASE